Let’s create the future together!

THIS IS AWESOME is a Digital Leadership spin-off founded by two out-of-the-box thinkers. Supported by leading industry partners Red Hat®, DataArt, ITONICS and by our ambassadors, we’re here to shape the digital transformation of industry and services. We see digital disruption not as a threat but as a massive opportunity. Together with you, we develop new products and services, create new types of business to take you into the future. Take a look at our list of case studies and references.

Let’s get awesome!

The Founders

THIS IS AWESOME was founded by Stefan Dieffenbacher and Erno Obogeanu-Hempel. We’re on a mission to shape the digital transformation of business and to turn digital disruption from a threat into an opportunity.

Digital disruption is huge and relentless – it requires out-of-the-box thinking, speed and agility. We’ve lived the startup world as entrepreneurs and the corporate world as employees and as consultants. We know how both worlds work and we know how to get a corporate up to the warp-speed of a Silicon Valley startup.

We have a proven record of creating and executing digital strategies and digital transformation projects with an entrepreneurial spirit but without endless PowerPoint presentations, consultese and management consulting bullshit.

Stefan-Dieffenbacher digital transformation THIS IS AWESOME – About Us Stefan Dieffenbacher 288x270

Stefan F. Dieffenbacher

Chief Evangelist & Change Maker
Co-Founder & Managing Director

     Contact me

Erno-Hempel digital transformation THIS IS AWESOME – About Us Erno Marius Obogeanu Hempel 288x270

Erno M. Obogeanu-Hempel

Chief Everything Officer & Technology Ninja
Co-Founder & Managing Director

    Contact me

Our Ambassadors

Our ambassadors are experts, mentors, sparring partners and friends. Experienced founders and/or CxOs of large companies, they’re shaping the digital world.

Robert Niemann digital transformation THIS IS AWESOME – About Us Robert Niemann

Dr. Robert Niemann

Corporate Credentials: Former General Manager SONY Pictures German Speaking Europe; VP Sales at RTL Group; Head of Media, Content and Programming at Yahoo Germany; Professor for Media, Entertainment & Sports. Startup credentials: serial entrepreneur currently invested in 4 startups.

Roland Pecsenye digital transformation THIS IS AWESOME – About Us Roland Pecsenye

Roland Pecsenye

Corporate credentials: created and built up a tech company to 300 people with successful corporate exit while post-exit sustaining growth. Start-up credentials: currently invested in a number of digital ventures.

Xiaoqun Clever digital transformation THIS IS AWESOME – About Us Xiaoqun Clever

Xiaoqun Clever

Former Executive Vice President at SAP AG and President of SAP Labs China; Chief Technology Offer at German media company ProSiebenSat.1 Media AG. Currently Member of the Group Executive Board & Chief Technology & Data Officer of Ringier Switzerland. Nominated as Business Champion for World Economic Forum 2016.

Marc Degen digital transformation THIS IS AWESOME – About Us Marc Degen

Marc Degen

Former COO of Unic Switzerland leading the execution of dozens of digital programs. Former Director Digital at the telco Salt. Currently working on several entrepreneurial ventures while also serving as an active board member at various companies. His claim: "Change is standard so you better accept what's happening, adapt and enjoy the ride!"

Robert Niemann digital transformation THIS IS AWESOME – About Us Robert Niemann

Dr. Robert Niemann

Corporate Credentials: Former General Manager SONY Pictures German Speaking Europe; VP Sales at RTL Group; Head of Media, Content and Programming at Yahoo Germany; Professor for Media, Entertainment & Sports. Startup credentials: serial entrepreneur currently invested in 4 startups.

Roland Pecsenye digital transformation THIS IS AWESOME – About Us Roland Pecsenye

Roland Pecsenye

Corporate credentials: created and built up a tech company to 300 people with successful corporate exit while post-exit sustaining growth. Start-up credentials: currently invested in a number of digital ventures.

Xiaoqun Clever digital transformation THIS IS AWESOME – About Us Xiaoqun Clever

Xiaoqun Clever

Former Executive Vice President at SAP AG and President of SAP Labs China; Chief Technology Offer at German media company ProSiebenSat.1 Media AG. Currently Member of the Group Executive Board & Chief Technology & Data Officer of Ringier Switzerland. Nominated as Business Champion for World Economic Forum 2016.

Marc Degen digital transformation THIS IS AWESOME – About Us Marc Degen

Marc Degen

Former COO of Unic Switzerland leading the execution of dozens of digital programs. Former Director Digital at the telco Salt. Currently working on several entrepreneurial ventures while also serving as an active board member at various companies. His claim: "Change is standard so you better accept what's happening, adapt and enjoy the ride!"

The Team

Expertise, experience, entrepreneurship and a lot of passion – that’s what makes us different and makes the difference for you. We are fast, effective, agile and innovative. We take a holistic approach and we’re with you the whole way – from business modeling to product design and technology development. We’re T-shaped people, thinking out-of-the box allowing us to be ahead of the game. Our dream is to make the difference.

Interested in joining us?  Jobs

Stephan Wild digital transformation THIS IS AWESOME – About Us Stephan Wild

Stephan Wild

Marketing & PR

Johanna Schwarz digital transformation THIS IS AWESOME – About Us Johanna Schwarz

Johanna Schwarz

Sales & Marketing

Ulrik Deichsel digital transformation THIS IS AWESOME – About Us Ulrik Deichsel

Ulrik Deichsel

Entrepreneur

digital transformation THIS IS AWESOME – About Us Daniel Zutavern

Daniel Zutavern

Product Lead

Oliver Leu digital transformation THIS IS AWESOME – About Us Oliver Leu

Oliver Leu

Customer Experience Design

Franziska Juliette-Klebon digital transformation THIS IS AWESOME – About Us Franziska Juliette Klebon

Franziska Juliette-Klebon

Sales

Colin Hughes digital transformation THIS IS AWESOME – About Us Colin Hughes

Colin Hughes

Customer Experience

Leif Wasmuth digital transformation THIS IS AWESOME – About Us Leif Wasmuth

Leif Wasmuth

Customer Experience

Andreas Rein digital transformation THIS IS AWESOME – About Us Andreas Rein

Andreas Rein

Product Lead

Christina Laengner digital transformation THIS IS AWESOME – About Us Christina Laengner

Christina Laengner

Sales

Andreas Rung digital transformation THIS IS AWESOME – About Us Andras Rung

Andras Rung

Customer Experience Design

digital transformation THIS IS AWESOME – About Us Caroline Huettinger

Caroline Hüttinger

Brand & Design

digital transformation THIS IS AWESOME – About Us Dieter Stefanowitz

Dieter Stefanowitz

Product Lead

Fabian Krenzler digital transformation THIS IS AWESOME – About Us FabianKrenzler

Fabian Krenzler

Customer Experience Design

Daniela Erl digital transformation THIS IS AWESOME – About Us Daniela Erl

Daniela Erl

Executive Assistant

Rosa digital transformation THIS IS AWESOME – About Us Rosa

Rosa

Company Dog

Our Partners

Red Hat digital transformation THIS IS AWESOME – About Us Red Hat

Red Hat®, the world’s leading provider of open source software solutions. Jointly we have developed CATAPULT, a cutting-edge Mobile & Web Application Platform, that bridges from rapid app development to proven high scalability seamlessly – ensuring business continuity. With this, we can bring ideas to reality at Silicon Valley startup-speed within weeks, not months.

Data Art digital transformation THIS IS AWESOME – About Us dataart

DataArt, a technology consulting firm is our partner when it comes to scaling our digital ventures with technology talents. DataArt has built a core team experienced with our CATAPULT technology platform and continuously supports its further development. DataArt has outstanding development teams in UK, Central & Eastern Europe ramping the team-size up and down on demand: on-site or near-shore.

itonics digital transformation THIS IS AWESOME – About Us itonics

ITONICS, the innovation software company – is supporting us during the early ideation stage. Based on ITONICS unique platform, we can identify and quantitatively validate highly specific ideation rooms which make sense for our business partners to invest in. This greatly increases the odd’s of finding a business idea that will be a market winner.

DIGITAL EXECUTIVES digital transformation THIS IS AWESOME – About Us dx logo

Digital Executives is our partner for hiring entrepreneurial leaders and executive-level personnel for new ventures.

Case Studies

digital transformation THIS IS AWESOME – About Us growth hacking case study

Growth-hacking & Venture Capital investment: DOO

The company: Doo is a 360° online event management platform. It covers all process from online registration over payment, participant communication and management – all on one single platform.
Our contribution: THIS IS AWESOME has invested in Doo to support the growth of the company. Further, THIS IS AWESOME is actively contributing its experience, access, network and growth- hacking expertise to help turn an initial success into an international winner and cash cow.

 

digital transformation THIS IS AWESOME – About Us proof of concept case study

Proof of concept & realization: Leading financial services institution

The company: An internationally leading financial service company asked itself whether it should build up a large real estate / property portal to support its prime product: housing loans.
Our contribution: We reframed this question to “let‘s test if people are interested in (immediate) online financing!” and realized this with a Minimum Viable Product that was actually included in a property portal, thereby enabling us to validate quantitatively whether this strategy made sense before investing a double-digit million Euro amount.

digital transformation THIS IS AWESOME – About Us telco case study

Disruptive business identification & venture building: Underdog Telco

The company: A larger multi-country telecommunication carrier was wondering about two quintessential questions: “why do customers hate telco carriers in general?” and in case it was able to answer this question, “how could we consequently disrupt the European telco market?”. Our contribution: we went out on the street and spoke with real people trying to understand why they didn’t like Telcos. Based on several key insights, we came up with a disruptive business concept that has the potential to disrupt the European telco market. The concept has already been validated by key regulatory authorities…

quote digital transformation THIS IS AWESOME – About Us quote 80x80

Experience can’t be learned – it must be earned.

References

Our team members have managed projects with budgets ranging from €500k to €20m and contributed to the development of new businesses worth triple-digit millions with direct C-level reporting with the following companies:

Automotive: Audi, BMW, Jaguar, Peugot, Volkswagen
Consumer Electronics / IT-Hardware: Acer, Asus, HTC, Samsung, Siemens, TomTom, Toshiba
Consumer Goods: Epson, Royal Arhold, SportScheck
Energy: VNG
Banking & Insurance: AXA Winterthur, FinanceScout, HSBC, LBBW, Münchner Rück, Société Générale, Sparkassen, SwissRE, Volks- & Raiffeisen Banken
Industry: Linde
Internet Portals: Friendscout, Musicload
Media: Axel Springer, Bertelsmann, BBDO, Eurosport, Hubert Burda Media, Maxdome (a ProSiebenSat.1 company), Red Bull Media House, Sky, Weltbild
Pharma: Pfizer
Technology: IBM, Infineon technologies, NTT Data, Sapient
Telecommunications: Deutsche Telekom (T-Mobile, T-Online, T-Systems), Etihad Etisalat, France Telecom, Mobilcom Austria, Mobily, Telefonica o2 Germany, Vodafone Group, Vodafone Germany
Transportation: Deutsche Post Worldnet
Travel: Accor Hotels, Star Alliance, Südtirol
Service providers: Accenture, BBDO, BCG, Euro RSCG, IBM, Interone, NTT Data, Oliver Wyman, Plan.Net, Ray Sono, Sapient, txtr
Investors / Private Equity: Blackstone, Cinven, Permira, Wellington Partners