We have led numerous Digital Transformation projects over the last 15 years: relaunches, digital strategy and execution across a wide range of industry sectors for some of the top market players in Europe.
Our unique Digital Leadership Strategy Framework™ enables our multidisciplinary team of customer experience experts, business professionals and technologists to navigate the shores quickly and efficiently from strategy to execution to performance. We’re with you every step of the way and support you holistically and end-to-end.
Based on long term experience in Digital Transformation projects, we have identified patterns for success and have developed the unique Digital Leadership Strategy Framework™ (DLSF) as a blueprint. The unique DLSF approach guarantees far superior results and ensures double-digit performance improvements across all relevant KPIs. Talk to us to learn how we drive impact and get insights on real-live practical case studies.
A digital transformation project is informed by three directions: (1) the market and competitive environment, (2) what the business wants to achieve and (3) what your (potential) user / customers want. In this first step, we (1) strategically research the market and competitive environment, (2) identify the business impact levers and (3) focus on getting the segmentation right – importantly differentiating between online and offline segments and prioritizing these by value.
What does the business want to achieve? Identification, consolidation and prioritization of objectives across all departments.
What do your customers really want? Data-driven identification, consolidation and prioritization of user insights so you finally gain an understanding of what the users want.
Optionally and as required, the benefits can be quantified as an input to the business case.
Many projects fail already starting with their (guesswork) vision. We drive the vision from a bottom-up understanding of what the business really needs and what your (potential) customers really want. THIS IS AWESOME and quintessential: any further action depends on this central piece of analysis.
Based on a firm understanding where we want to go (the direction) we define the product in terms of scope (short-term → long-term), content, User Experience journeys & concepts and brand experience. The output will be spot-on and will result in double-digit performance increases across any major KPI since it is fully coherent and data-driven. The product can optionally include a roadmap so your IT and organisation know where to go.
Based on the defined product, technical realisation options can be explored and the technical architecture can be defined. Optionally and as required, the projected costs can be identified and quantified as an input to the business case.
Development of the 360° Business Performance Framework. This including digital, organisational and IT performance parameters and dashboards. Measurement fully built-in!
Now we will prepare execution: sorting out planning, governance, reporting, organisational structure and Roles & Responsibilities. We support our customers end-to-end from Strategy to Execution to post go-live optimization, often again raising KPIs by another double-digit percentage points.
In any iteration, we focus on the entire product: from user benefits, over product, technology and right down to financials and planning. Thereby we uniquely make sure we get to one coherent product that will realistically achieve the desired impact in YOUR marketplace.
Talk to us, how we can help you.
Based on a deep understanding of who your customers are and their relative importance to your company, we develop concepts that will quite literally hit the mark. We develop concepts that will both, your user needs hit and your business goals. Ask us for our references!
Do you recall the last average concert or cinema, you have experienced? No? Average doesn’t quite suffice anymore since we are confronted with 1.000’s of experiences every day. We design for outstanding and immersive brand and visual design experiences based on strong consumer experience concepts.
Our love for numbers is at the heart of what we do: facts and figures are our guiding principles end-to-end. Starting with the strategy, we determine the key levers on the business case and we take those key performance indicators down to how we measure product success on an analytics level.
We see product management at the conjunction of product management in the classical sense, business metrics, requirements engineering and strategy. We take product management end-to-end: from strategy, effective and targeted implementation based on agile practices to conversion optimization!
Tone of Voice
Business & Product
Vision & Strategy
Project- & Program Management
System and Software Architecture
Agile Delivery setup & training: Scrum, Kanban, Scrumban
SEO & SEM